"We use Google Ads Enhanced Conversions to better understand how users interact with our website and advertisements. When you submit a form on our website (such as a request for a quote), we may securely collect and share first-party data, such as your email address and phone number, with Google. This data is hashed (securely encrypted) before it is sent to Google's servers. Google uses this securely hashed data to match your form submission with the ads you interacted with, helping us measure the effectiveness of our advertising campaigns. Google does not share this data with other advertisers. You can control how Google uses your data through your Google account's Web and App Activity settings."